Book marketing is daunting. The bookstore is thick with competition. The cost of book distribution is fierce. And shelf space is expensive enough to drive a small publisher into bankruptcy. Street marketing provides a cost-effective method to distribute your book direct to the consumer. In the process of marketing, your company is branded and customer loyalty is built.
Face it, not everybody buys books in the bookstore. Street marketing decreases the competition and increases profits. Profits are increased when people who won't buy your book the first time are referred to the bookstore, your website or a third party retailer.
Table Shelves
Look around your neighborhood and ask other authors and locals to find places best suited to market your book. The key is to find your target audience and provide them with your product. Finding your market takes planning and energy. Follow through with your the plan.
The secret to being a best selling author is to sell books. Sell whenever and wherever you can. Below are five locations to market and promote your product.
Flea Markets - Flea markets provide an exciting market to promote your product. The people come prepared to purchase a product at a bargain. Make sure you present a bargain when you sell. Join another author and split the cost of the table to increase profits.
Street (busy block) - Find a table on a busy block or corner. The goal is to find a location with heavy foot and car traffic. Boulevards and intersections close to bus stops fit the bill. Setup a table with your books. Hold up your book and let people see as they pass by. Distribute stickers, postcards, posters, business cards or any other marketing materials you have.
Events / Parking lots - That book club convention and show you couldn't afford to attend: crash the party. Setup a table outside the event parking lot. Have books prepared to meet, greet and sell to prospective customers. This method is an easy way to meet event organizers.
Traffic Stoplights - Instead of setting a table with books on the sidewalk, take it to the street. Find a stoplight that has lots of traffic and a median to stand. Hold up your books as cars pass. When the light turns red, weave through the car traffic and ask drivers to buy your book.
Subway or transportation stations - Setup your table outside a busy bus or train terminal. The location must be where commuters can see you and there is frequent foot traffic. Meet and greet outside and people will approach in their passing to inquire what your book is about.
Stay focused. Stay persistent. Find the traffic and be in a place the potential customer can find you. Always find a locations where you stand out. Many people will initially say no, but want to say yes. Change their mind by allowing them to see your product 7-10 times. Keep pushing and the customer will come to you.
Black Friday Tot Tutors Toy Organizer, Primary Colors 2011 Deals
Nov 11, 2011 23:29:37
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Black Friday Tot Tutors Toy Organizer, Primary Colors Feature
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- Removable bins crafted in rugged plastic; bins come in 2 sizes and 4 classic colors
- Easy to clean with soap and water; requires some home assembly
- Measures 34 inches wide by 11 inches deep by 31 inches high; for children ages 3 and up
Black Friday Tot Tutors Toy Organizer, Primary Colors Overview
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